Tieakia Castro, Founder and CEO of Jay Simone was born and raised in Paterson, NJ. A hardcore STEM girl, she fell in love with statement pieces, thus birthing her love for fashion. She began Jay Simone as a hobby in August 2010. That hobby quickly blossomed into a full-scale online business. Since the inception of Jay Simone, Tieakia has hired Sales Representatives across the country using fashion to empower women to take control of their financial lives and look good while doing it. With a Masters in Accounting, Tieakia used her accounting background to grow and scale her business. Jay Simone was created to bring classic and trendy looks at an affordable rate to the everyday women looking to slay her day. The overall goal with Jay Simone is to assist women in becoming their own boss through direct selling, while providing a seamless online shopping experience with a wide range of unique fashion and beauty products.
Tieakia holds a BS in Political Science & Accounting from Penn State University, along with a Masters in Accounting specializing in Audit. She has a lovely family, a husband, Jeffrey, and three beautiful children; Jayden, Jayla and Jayana, and 2 adorable dogs, a Silky Terrier; named Lexi and a Aussie, named Dior. She is an avid sports fan, and currently resides in Georgia.